Aim High And Be Smart
Topic Intro
For us, rule number 1 of business planning for artists and creative freelancers is that your plan should reflect what YOU want, for your career or business AND for your life. We’re going to show you the power of a good story when you’re thinking about strategy, plus how to identify some aims to work out where you want to go and some milestones to keep you on the right track.
Aiming high and being SMART: getting inside aims and objectives
Working out where you want to get to, and how to get there.
It’s not what you do it’s the way that you do it
Mindmap, list or table? Find a way of recording your thinking that works for you.
From aims to actions template – translating your thinking to doing
Use this super useful template to move yourself from big picture thinking to specific actions.
Strategy – Sorting The Shoulds From The Coulds
Topic Intro
The good news fellow creatives is, that ‘strategy’ is just a fancy word for how you are going to get something done. Better news still is that we’re all about making strategic thinking as simple as possible! Check out why we think strategy is simply about sorting the ‘coulds’ from the ‘shoulds, and why it can help to think of it as being in a changing room and trying on lots of outfits.
Why creating a strategy is a bit like going into a changing room
Making strategic decisions? Trust us, it’s very similar to trying on different outfits!
Could vs should: strategy and tactics
Strategies are about sorting the ‘could dos’ from the ‘should dos’; tactics the steps you’ll take.
Messy thinking – working out which way to go
You can’t do everything, so here’s how to work out which are the right strategies for you.
Oh oh – Risk And Failure
Topic Intro
Being creative is a risky business, right? The chances are that, like us, you’ve made a few mistakes along the way. What artist or creative freelancer hasn’t? So it’s belt and braces time, as we share some common reasons creative businesses fail, along with ideas and tools to help you avoid making those same mistakes and dial down your risks.
It wasn’t meant to be this way
Some common reasons why creative businesses fail.
Belt and braces – managing risk
Be prepared! All you need to know about managing risk (and avoiding sleepless nights!).
Putting it on the line – risk register template
This little beauty will help you identify all your risks, and what to do if the s*** hits the fan.
